Huntington High School sports marketing students took the Long Island Railroad into New York City for a behind-the-scenes look at Madison Square Garden, one of the world’s great arenas.
The teenagers participated in an all-access tour of the famed sports and entertainment temple located on 7th Avenue at 33rd Street, above Penn Station in Manhattan.
Teacher Paige Tyree and 18 of her business students looked forward to the trip for weeks. The group had an opportunity to experience up close and personal the marketing principles of product, price, place and promotion.
Once at their destination, group members were given a VIP tour, complete with a history of the storied site and details of a recent multi-billion dollar renovation.
“The tour of MSG was extremely informative and impressive,” Sebastian Abreu said. “It provided new insights into the inner workings of the facility. We were able to view private areas of the arena that few get to see. Overall it was an amazing trip.”
Highlights of the day included stops in the New York Knicks and New York Rangers locker rooms and visits to the Lexus suites, Delta lounge and Chase Bridge concert seats as well as floor level seating areas.
“The Madison Square Garden tour was such a great experience,” Jason Rivera said. “We were able to learn the history of the arena and see the newly renovated areas. It was nice seeing the different types of marketing that is utilized both on and off the court.”
Ms. Tyree has been bringing her students to Madison Square Garden for many years. The tour and displays around the arena fit nicely into the course curriculum and provide many opportunities for valuable on-site teaching moments. Students thoroughly enjoyed the time they spent at the facility. “It was great to get a behind-the-scenes look at MSG,” Raul Orozco said.
Ms. Tyree earned a BS degree in marketing at St. Joseph’s University in Philadelphia in May 2004 and a master’s degree in business education at Hofstra University in December 2011. She worked at Chanel, Inc. as a marketing coordinator from August 2004 until November 2007, when she moved to Louis Vuitton Moet Hennessy as a marketing manager, a position she held until January 2010.
Prior to coming to Huntington, Ms. Tyree worked as a leave replacement business teacher in the Sewanhaka (January-May 2012) and Plainview-Old Bethpage (August-November 2012) school districts.
Huntington’s sports marketing course is a one semester, half-credit course offered to students on every grade level, but recommended for college-bound business and marketing majors and “anyone interested in the field of sports and its impact,” according to the high school curriculum guide.
“This half-year course is designed to provide an insight into the executive level decision-making and analyzing in sports marketing,” states the curriculum guide. “Case studies and news media will be used to position the student in the role of a sports marketer. Suggested topics that will be explored are: an orientation to marketing as it relates to the sports industry, market analysis, athletes making economic choices, professional sport trades, supply and demand in sports, financial analysis of teams, the sports labor market, discrimination in sports and sports promotion. Classroom instruction will be reinforced through outside use of guest speakers, a field trip to a stadium, videos and the internet.”